“Wish I had that ingredient” is a dissappointment while cooking midway, what if you knew it beforehand?

Services:

UX Research | UI | Product Design | Industrial Design | Mechanical Engineer

Devices & Services

Customers want to cook, but they lack time to plan, learn and carry-out the cooking chore.

Research indicates that 60% American face

  1. Decision Fatigue - "What should I cook?" dilemma

  2. Guideline Confusion - Complex cookbook instructions & distracting search results

  3. Ingredient Wastage - Forgotten and items nearing expiration remain forgotten.

  4. Inefficient Shopping - Multiple store trips and Impulse purchase

  5. Cooking Anxiety - Lack of flexibility, instructions and techniques.

The What and Why of Cooking:

  • Nourishes our body

  • Bond with friends and family

  • Psychological effects of comfort and security

  • About 4.7 percent of the global labor force whom migrate away from their home and their families

  • Migrating away from family early on in life causes a great struggle in getting exposure to cooking techniques and learning it

  • Post Covid there has been a massive rise for food deliveries and reliance on the restaurants. Lockdowns and safety concerns made food delivery necessity and it looks like those habits have stuck around.

Research Insights

Emotions to Design Direction:

Direct Options to select from

  • To select from instead of a search

  • Variety in meal choices

  • Nutritional and dietary preference

  • Easy access to millions of possibilities and recipes

Distraction free experience

  • Educational tutorials and clear steps

  • Time saving strategies

  • Hands free ability

Pantry Support

  • Less shopping hauls and impulse buy

  • Clear list of “Asks”

  • Ability to monitor

  • Within ecosystem support

User flow:

Scan receipts with your app

Select, schedule & plan ahead

Select, follow instructions, enjoy

UI Design:

Meal choices based on available pantry

  • Clear % of available ingredients

  • Time required to cook

  • Nutritional kcal per meal

Step by step tasks

  • Clear plan of action

  • Tips and tricks

  • Voice assist

UI Design (Coded and live in Production for an iPad/mobile screens):

Check Live

Sous Chef:

Sous Chef helps you manage your:

  • Dietary preferences and goals

  • Inventory and shopping

  • Cooking skills and tutorials

It helps eliminate the daily "what should I cook?" dilemma. It gives clear & interactive guidance. It prevents forgotten items from spoiling and efficiently reduces wastage. Ends multiple store trips and impulse purchases through optimized grocery lists.

Engineered and designed from the inspiration of our daily battles and the passion for living a healthy life. The machine houses an interactive projector, best for your digital detox, a magnetic charging base and a pop-out stand which inclines for up to 125° on your counter space.

Results and impact

Qualitative impact

  • Positive pilot customer reception and user testing results (20 candidates)

  • Cooking made fun and less complex

  • User experience was intuitive with the minimal on boarding training

  • Helped discover and learn new dishes

  • Sparked creativity and emphasizes the joy of resourcefulness, turning simple ingredient into something delicious

  • Reduction in decision fatigue

Lessons learned

Quantitative impact

  • 85% successful pantry management ability

  • 82% Success rate using app

  • 46% increase in customer trust and reliance

  • 40% efficient budget management

  • 62% higher sense of achievement while cooking meals

  • 30% reduce in decision fatigue since the app takes that it could also be about making

  • 70% People feel more organized than in control knowing what they have and what they plan to cook

Business Value

  • New revenue stream options through collaboration with Alexa, Google, culinary art schools

  • Created repeatable framework, survey and components for complex product development

  • Sustainable and ethical packaging

  • There is always a problem yet to be noticed and solved

  • Adequate features always keeps the things simple for customers as well as for the company

  • Learned how to make storyboarding, user journey, engineering, tech, pack, and graphics

  • We could have implemented the gesture interaction

  • We could have implemented the family or friends online collaboration

  • We could have implemented special tracking access for selected individuals

Counter-top Device Product Development:

Project Duration: 10 weeks

Project Involved: UX/UI,User Research, Concept development, Industrial Design, Mechanical engineering, User Experience Design, UI Design, Graphic Design & Branding, Rapid prototyping, Painting, Model making.

Previous

Enterprise Metrics UI
Next

Design System