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What if a Workspace environment amplifies Collaboration, Inspiration and Innovation for its employee?
Services:
User Experience | Industrial Design | Furniture Design | Spatial Planning | Interior Design | Lighting Design | Architectural Planning | Neuropsychological | Human Centered Design
Problem Statement
The existing BMW workspace fails to foster a productive and engaging environment, leading employees to prefer remote work over the office.
This disconnect stems from three core deficiencies:
Inadequate Infrastructure for Modern Work: The office lacks the necessary technical and acoustic support for hybrid collaboration, including private, soundproof areas for digital meetings and deep, focused work.
Poor Spatial and Ergonomic Design: The current layout characterized by uncomfortable, disorganized seating and a lack of distinct functional zoning creates a "shop-like" atmosphere that generates constant distraction and fails to support different work modes.
Absence of Biophilic and Social Connectivity: A scarcity of greenery and the lack of dedicated "serenity" or casual breakout spaces have eroded the office’s sense of well-being and hindered the spontaneous, informal idea generation essential to the BMW culture.
Inability of sections for focused work
Meeting room had distracting surrounding and discomfort
Inadequate use of natural light
Project Overview
The Research and Design of an Innovative space will provide a transformative environment that promises to significantly amplify collaboration, inspiration and the generation of innovative ideas
Concepts & Prototype Model
The space we created captured what BMW stands for…
“The Ultimate Driving Machine”
And In our case driving
“Collaboration, Inspiration and Innovation”
Our surrounding matters
Results and impact
Qualitative impact
Positive stakeholders and employee reception
Employee admitted to increased collaboration
User experience was intuitive, biophilic, sustainable, and inspirational
Iconic BMW isetta became a coffee spot
Helped identify frustration points, and friction areas for employee’s satisfaction
Sparked creativity through the workspace design
Reduction in fatigue
Quantitative impact
Successfully delivered the design recommendation within 10 weeks
Delivered the design within the budget constraint
Designed layout with categorization of high to low traffic
Design is actively implemented into production
Increase the sense of focus to 47%
Solved the way finding issue
Business Value
We pitched three design recommendations based on budget constraints, logistics, manufacturing and outsourcing
Increased the productivity of workspace by bringing employee back in the arena
Maximize the use of natural light to create a sense of being in the nature
Lessons learned
Design decisions involves psychology, emotions, shapes, color, senses, smell, temperature, light and even sound
Collaboration and articulation
Communication, stage daring and articulation
Project is not complete until the last minute before presentation
Dedication beats the odds
There is always room for improvement
